BITE BY BITE
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BITE BY BITE 𓎩
BITE BY BITE is a sampling event hosted by the Downtown Kitchener BIA that aims to highlight the city's diverse culinary landscape while supporting small businesses in the district.
The Brand
Branding, Illustration, Print Design, Social Media, Advertising, Informational Design, Copywriting.
OBJECTIVE
To develop a distinct visual identity for BITE BY BITE that maintains cohesion with the DTK BIA parent brand while establishing a unique personality. The design will blend modern refinement with approachability to clearly communicate a bite-sized culinary experience celebrating diverse offerings in Downtown Kitchener.
OUTCOME
The design solution anchors the event in the DTK BIA identity by utilizing two core brand colors and a primary typeface, while establishing a distinct personality through a bold, monochromatic aesthetic. By combining high-contrast embossed graphics and playful illustrations, the visual identity bridges the gap between fine dining and street festivals, visually narrating the story of premium culinary samples enjoyed in a relaxed environment.
Contributors: Event photography by Habila Mazawaje
