BITE BY BITE

𓎩

BITE BY BITE 𓎩

BITE BY BITE is a sampling event hosted by the Downtown Kitchener BIA that aims to highlight the city's diverse culinary landscape while supporting small businesses in the district.

The Brand

OBJECTIVE

To develop a distinct visual identity for BITE BY BITE that maintains cohesion with the DTK BIA parent brand while establishing a unique personality. The design will blend modern refinement with approachability to clearly communicate a bite-sized culinary experience celebrating diverse offerings in Downtown Kitchener.

OUTCOME

The design solution anchors the event in the DTK BIA identity by utilizing two core brand colors and a primary typeface, while establishing a distinct personality through a bold, monochromatic aesthetic. By combining high-contrast embossed graphics and playful illustrations, the visual identity bridges the gap between fine dining and street festivals, visually narrating the story of premium culinary samples enjoyed in a relaxed environment.

Contributors: Event photography by Habila Mazawaje

 
 
Previous
Previous

STANDARD EQUIPMENT

Next
Next

SALAD DAYS