BITE BY BITE
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BITE BY BITE 𓎩
BITE BY BITE is a sampling event hosted by the Downtown Kitchener BIA that aims to highlight the city's diverse culinary landscape while supporting small businesses in the district.
The Brand
OBJECTIVE
To develop a distinct visual identity for BITE BY BITE that maintains cohesion with the DTK BIA parent brand while establishing a unique personality. The design will blend modern refinement with approachability to clearly communicate a bite-sized culinary experience celebrating diverse offerings in Downtown Kitchener.
OUTCOME
The design solution anchors the event in the DTK BIA identity by utilizing two core brand colors and a primary typeface, while establishing a distinct personality through a bold, monochromatic aesthetic. By combining high-contrast embossed graphics and playful illustrations, the visual identity bridges the gap between fine dining and street festivals, visually narrating the story of premium culinary samples enjoyed in a relaxed environment.
Contributors: Event photography by Habila Mazawaje